• 08:53:43 am on June 29, 2007 | 3

    Barbara Kruger I shop Therefore I am

    A little while ago I found an interesting image of myself and decided to play around with it on Illustrator. The image (I’m a bit hesitant to display here) shows an elated me jumping with a smile in a pretty summer dress. When I had accidentally duplicated the image several times it reminded me of an all too familiar image. It reminded me of the pictures I see of girls at the clubs posing against one another – all dressed up alike. Like clones?

    “We must shift America from a needs- to a desires-culture. People must be trained to desire, to want new things, even before the old have been entirely consumed. […] Man’s desires must overshadow his needs.”

    Marx once said, “What the bourgeoisie therefore produces, above all, are its own grave-diggers.” which is an unfortunate reality. People are conditioned to desire before the old has been consumed. Not only that, but they are conditioned to think that there is a constant lack of resources, and to purchase for the rainy day. Fashion, is supposed to help give choices and promote individuality, which it does, but it also identifies classes, and associates brands with self-worth. How horrifying it was to see the similarities of the duplicated images of myself to an image of girls standing side by side taking a photograph. Have we pushed too far in our needs to purchase more? Is our search for individuality really a mask to our real desire, which is to conform and purchase “sameness”. Consumerism is crucial in sustaining our economy.

    In an environment threatened by our massive consumption, should we think twice before purchasing an item that we already own? Would that choice be put into a different perspective if the outcome and rewards were different? What if we weren’t judged upon the brand of jeans we wore and are treated the same despite our wealth status? Would it take another hurricane in order for us to understand that we are living in a less-than sustainable environment?

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Comments

  • Judi Collins 7:25 pm on July 23, 2008 | # | Reply

    Kruger’s Gap T-shirts are strange…
    participation in sweatshop exchange is not something we thought she would engage in…
    artists protest her:

  • Judi Collins 6:30 pm on July 26, 2008 | # | Reply

    Barbara Kruger protest:

  • Prumbanna 4:25 pm on December 12, 2009 | # | Reply

    Seems like you are a true specialist. Did you study about the subject? hehe


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